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‘Beyond & Behind the Book’ provides ideas for using Web and social media to expand outreach of high school media

by Julie Dodd JEA Mentor Committee co-chair Sarah Nichols, JEA vice-president, has created a slideshow “Beyond & Behind the Book” that mentors and new yearbook advisers would be interested in. The slideshow is posted on Slideshare. Nichols provides examples of how yearbooks can use social media to extend their reach “beyond” the book and not...

A reminder of how to engage readers in student media

JEA Yearbook Adviser of the Year Sarah Nichols challenged us to get involved in media coverage. During her award speech at the JEA/NSPA convention in Anaheim, she asked us to get out our smartphones, take photos and post those photos to social media sites. She reminded the audience of the potential of social media to...